Rhino ADi
Cleanse

Cleanse

Enrich

Enrich

Append

Append

Validate

Validate

The UK's most advanced Automotive Data Cleansing System

With Rhino ADi, we've developed the UK's most advanced data cleansing system - It's an automotive gamechanger - offering you a distinct advantage over your competitors, with the ability to instantly check (for FREE), cleanse, replenish, validate and enrich your customer database at the touch of a button - keeping your data well and truly up-to-date.

Put Your Data in Pole Position

Just how up-to-date is your data?

Customer data is without doubt your dealership's most valuable asset. The question is, just how often do you check & verify your customer data?

With over 21,000 people moving house each day in the UK, plus un-deliverables, gone-aways, deaths and incomplete data files - it's typical that your current customer database could be as much as 15-25% out of date.

You do the maths.

By regularly maintaining your database, imagine just how much marketing budget you could save by contacting the right people, at the right time, with the right message.

Over 1.5 Billion counts of consumer data

We cross-check and verify your customer data against over 1.5 billion counts of live consumer data collated from the UK's leading 'opt-in' data sources.

Royal Mail
Equifax
Experian
Mortascreen
Telephone Preference Service
Mailing Preference Service
Facsimile Preference Service
The Bereavement Register

The scary facts

  • Over 7.3 million cars change hands in the UK every year
  • Over 21,000 people move house each day in the UK
  • That's over 2.85 million house moves each year!
  • 67% of house moves are within a 6 mile radius
  • Over 500,000 UK citizens die each year

With these facts alone, it's easy to see why almost 22% of current databases are out of date - FACT!

safe and secure
The Direct Marketing Association
Geotrust 256 bit SSL Secure Site
ISO 27001 Certified
Information Comissioners Office

Safe & Secure.

Your customer data is without doubt your dealerships most valuable asset. Accredited & governed by both DMA and ICO regulations, plus ISO 27001 data security and ADi DataSafe storage powered by the world's leading providers.

You can be safe in the knowledge of ADi's total commitment to your business, your customers and your long-term data security. It doesn't get any better.

Trust us

  • DMA Accredited Member
  • ISO 27001 Data Security Accredited Partner
  • ISO 9001 Quality Management Systems (QMS) Accredited Partner
  • Storage powered by the world's most secure systems
  • Total commitment to your business

Register for your free data report today

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  • PAF - Postal Address File

    Britain's towns and cities are constantly growing and evolving: business names change, single residences become apartments, new properties are built with more than 3,000 address changes each week, your database needs to keep up. PAF gives you access to 1.8 million UK postdcodes and over 29 million residential and business addresses.

  • De-duplication

    De-duplication data, often called "intelligent compression" or "single-instance storage" is a method of reducing storage needs by eliminating redundant data i.e. records/customers that appear twice. This can happen between car sales and service.

  • Deceased

    This clearly is a delicate area. To avoid embarassing situations we screen against all available deceased registers. If there is any doubt the record will be taken out of your mailing file.

  • Gone aways

    People/families are constantly on the move (2.8m) and unfortunately do not always make you aware. We screen against the Royal Mail NCOA, house movers that have informed Royal Mail but also a number of other databases like the GAS file and Purity.

    The advantage of using such suppression files is that it does not depend on the person that has changed address to notify you, as it is updated from many verified sources.

  • Suppressed

    Data suppression will alow you to remove any unwanted records i.e. gone aways, deceased and duplicated records. Once screened with records removed, the new data file is returned but you will not know which or where records have been corrected. Useful when cleaning your entire database.

  • PAF - Postal Address File

    Britain's towns and cities are constantly growing and evolving: business names change, single residences become apartments, new properties are built with more than 3,000 address changes each week, your database needs to keep up. PAF gives you access to 1.8 million UK postdcodes and over 29 million residential and business addresses.

  • De-duplication

    De-duplication data, often called "intelligent compression" or "single-instance storage" is a method of reducing storage needs by eliminating redundant data i.e. records/customers that appear twice. This can happen between car sales and service.

  • Deceased

    This clearly is a delicate area. To avoid embarassing situations we screen against all available deceased registers. If there is any doubt the record will be taken out of your mailing file.

  • Gone aways

    People/families are constantly on the move (2.8m) and unfortunately do not always make you aware. We screen against the Royal Mail NCOA, house movers that have informed Royal Mail but also a number of other databases like the GAS file and Purity.

    The advantage of using such suppression files is that it does not depend on the person that has changed address to notify you, as it is updated from many verified sources.

  • Flagged

    Unlike surpressed data files, flagged reports let you know where the changes have been made enabling you to update your data files. This is particularly useful when cleaning some but not all of your records.

  • PAF - Postal Address File

    Britain's towns and cities are constantly growing and evolving: business names change, single residences become apartments, new properties are built with more than 3,000 address changes each week, your database needs to keep up. PAF gives you access to 1.8 million UK postdcodes and over 29 million residential and business addresses.

  • De-duplication

    De-duplication data, often called "intelligent compression" or "single-instance storage" is a method of reducing storage needs by eliminating redundant data i.e. records/customers that appear twice. This can happen between car sales and service.

  • Deceased

    This clearly is a delicate area. To avoid embarassing situations we screen against all available deceased registers. If there is any doubt the record will be taken out of your mailing file.

  • Gone aways

    People/families are constantly on the move (2.8m) and unfortunately do not always make you aware. We screen against the Royal Mail NCOA, house movers that have informed Royal Mail but also a number of other databases like the GAS file and Purity.

    The advantage of using such suppression files is that it does not depend on the person that has changed address to notify you, as it is updated from many verified sources.

  • Suppressed

    Data suppression will alow you to remove any unwanted records i.e. gone aways, deceased and duplicated records. Once screened with records removed, the new data file is returned but you will not know which or where records have been corrected. Useful when cleaning your entire database.

  • Flagged

    Unlike surpressed data files, flagged reports let you know where the changes have been made enabling you to update your data files. This is particularly useful when cleaning some but not all of your records.

  • New address

    With approximately 12% of the UK population moving house each year, keeping track of these movements will help preserve your customer base. Through files such as NOCA, GAS & Purity we are able to supply you with new addresses of c50% of house moves in the UK. 67% of house moves are within a 6 mile radius.

  • New occupier

    As with where people have moved to, we are also able to trace who has moved in! Although not an existing customer, more often that not they are of similar demographics of your previous customer and therefore should be a good prospect.

  • Profanity

    On occassions, the odd name can be input into your data. Often these can be as simple as a typo but there can also by disgruntled employees that see the funny side of adding a "Mr D Duck"!

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